Here Is a Must Read on Substack

I had to read the article again

Every so often, I come across an article that I read and reread. The article is titled “How to sell (anything)” by Josue Valles.

I always assumed selling a product meant highlighting and making the product I sold the center of attention. However, I never saw selling and marketing put this way.

The writer wrote, ‘Selling isn’t about what you’re offering. …