Episode 3 Podcast Outline
The book talks about how McDonald’s started and became a worldwide fast-food restaurant. Richard and Maurice McDonald began the business in San Bernardino, CA. However, it took off when the McDonald brothers hired Ray Kroc as their franchise agent.
Writing for money is a one-person business. Here are some business-like attributes Ray Kroc believed in that made him build McDonald’s Corporation into a worldwide company that could be copied and followed into an online business.
Business attributes
Like what you do
Pay attention to quality and pass up on fast money
Kroc chose to sacrifice immediate growth to concentrate on quality
Trial and error: Ray Kroc used trial and error to build his business
He learned from his mistakes
Kroc believed in his business; a degree wasn’t any better than work experience and common sense.
Degrees are unnecessary for business; work ethic and common sense are more important.
Kroc believed in work ethic
Work on your business daily
Develop a system that is simple that you can repeat
Help others succeed with your system
Refine and improve that system
Improve your existing online business
Be creative with other business opportunities
Consider other online business income streams
Seize the opportunity
If an opportunity exists, take the opportunity
Help others succeed
By helping his franchisee to succeed, he succeeded
If you write to make money, you are a one-person business.
Share this post